Authentic Professional Profiles

In the last decade, employment from online social profiles has been on the rise. With 92% of employers using social media in the recruitment progress according to a study in 2012 by Jobvite, having an authentic online professional profile is becoming ever more important. It seems online professional profiles are replacing CV’s because headhunting potential candidates online can be a lot more efficient and also give a more genuine picture of a person. Websites such as Digital Profile and Linkedin provide a way of displaying qualifications, experience and skills, making the need for having a CV redundant. Due to the influences of this module I have created a Linkedin account that I will update as I complete both extracurricular and educational goals.

Click Here to Watch a Short Cartoon on Professional Online Profiles

The websites above aren’t the only ways of advertising yourself for the job market. A blog or website is a great way to display your perks to potential employers; it gives you the opportunity to show a more personal side while still remaining professional. It can be a way of displaying in depth information about personal interest that’s available to employers if they are inclined to read it. Others have taken more extreme measures to advertise themselves on the job market with one example being 24 year old Adam Pacitti. He spent his last £500 on a billboard with a website “” at a desperate attempt to get a job. As a result he received over 100 job offers which shows although his approach was obscure, originality is key to catching the eye of employers.


Google defines genuine as “truly what something is said to be; authentic”. I feel a genuine professional profile is one that contains a lot of information about a candidate and gives an employer a full picture. Yet despite this, I don’t feel aspects of social life must be included in order for a profile to be genuine; this goes back to the discussion of multiple online identities. Furthermore, I think multiple online profiles with a common image and information makes a person seem more authentic.

Issues can arise as a result of displaying yourself online to employers as if negative things are portrayed it can reduce chances of employment. For example, uploading pictures showing the consumption of alcohol is seen as a negative to 47% of the companies surveyed by Jobvite. Even tweeting about political views was seen as a negative by 18% of employers.



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