Reflection on Authentic Online Profiles

I feel that this week’s topic of authentic online professional profiles lead on nicely from last weeks as it went into more depth about a particular online identity that someone might choose to have and the best way to portray that. It was interesting to see that Linkedin was mentioned in nearly every other blog which shows how prevalent it is when marketing people.

When starting on this topic I was unaware of the extent online profiles were used during employment processes and reading others blogs as well of my research helped me understand why. There was a point I read about in Nik’s blog that I thought was important about fact that your available social profiles count towards an authentic professional profile. This is because a social profile such as Twitter, if contrasting with a professional Linkedin account can bring down the overall authenticity of a professional profile; another reason why privacy settings are so important.

I made a comment on Emma’s Blog discussing the implications of online personality tests during employment processes and whether the shift into an online world can fully overtake the need for face to face interviews. We both agreed that until meeting someone it is very difficult to get an authentic view of what they are like as answers to personality tests can be easily swayed to suit the interest of employers.

I also commented on Tobie’s Blog questioning the impact of a professional blog to improve employability. While I strongly agree it would add to an application it can be a time consuming profile for an employer to make a judgement on whether the author of the blog is fit for a job. Upon reflection though, I feel it depends on what industry a job hunter is in as one that relies heavily on visual aspects (e.g. media), a blog could easily display a portfolio.


Authentic Professional Profiles

In the last decade, employment from online social profiles has been on the rise. With 92% of employers using social media in the recruitment progress according to a study in 2012 by Jobvite, having an authentic online professional profile is becoming ever more important. It seems online professional profiles are replacing CV’s because headhunting potential candidates online can be a lot more efficient and also give a more genuine picture of a person. Websites such as Digital Profile and Linkedin provide a way of displaying qualifications, experience and skills, making the need for having a CV redundant. Due to the influences of this module I have created a Linkedin account that I will update as I complete both extracurricular and educational goals.

Click Here to Watch a Short Cartoon on Professional Online Profiles

The websites above aren’t the only ways of advertising yourself for the job market. A blog or website is a great way to display your perks to potential employers; it gives you the opportunity to show a more personal side while still remaining professional. It can be a way of displaying in depth information about personal interest that’s available to employers if they are inclined to read it. Others have taken more extreme measures to advertise themselves on the job market with one example being 24 year old Adam Pacitti. He spent his last £500 on a billboard with a website “” at a desperate attempt to get a job. As a result he received over 100 job offers which shows although his approach was obscure, originality is key to catching the eye of employers.


Google defines genuine as “truly what something is said to be; authentic”. I feel a genuine professional profile is one that contains a lot of information about a candidate and gives an employer a full picture. Yet despite this, I don’t feel aspects of social life must be included in order for a profile to be genuine; this goes back to the discussion of multiple online identities. Furthermore, I think multiple online profiles with a common image and information makes a person seem more authentic.

Issues can arise as a result of displaying yourself online to employers as if negative things are portrayed it can reduce chances of employment. For example, uploading pictures showing the consumption of alcohol is seen as a negative to 47% of the companies surveyed by Jobvite. Even tweeting about political views was seen as a negative by 18% of employers.